The job market is much like the weather. Sometimes it is balmy and tropical, other times it is Arctic and frigid. Truth be known, companies are always hiring even when they claim to be subject to a freeze. If the right cold cover letter comes across the desk of the right manager, and turns up the heat a little, you can rest assured that those cold-shoulder conditions are bound to warm up fast. A solid, cold cover letter is effective fuel to fire up your job search.

More: continued here